Simulations
Store #7 · Gurugram — rehearse the decision before a rupee moves.
Assumptions
Setup capital assumed at ₹26,00,000 — fit-out, sample stock and deposits.
Verdict
Monthly revenue
₹18,71,100
Monthly profit
₹5,21,238
Break-even
Month 11
Year 1 net
₹-4,10,800
Year 2 net
₹37,52,914
CAUTION — GO only with a 2-year horizon
- ✦Year one absorbs the ₹26,00,000 fit-out, so the honest question is year two, not year one.
- ✦Gurugram customers rent more than they buy — a rental-heavy mix carries margin even at high rent.
- ✦Each extra stylist lifts conversion ~0.4 pts; understaffing this floor is the cheapest way to lose the bet.
Mini-sim · +10% winter surge on velvet
Same stock, same staff, a sharper price on the pieces every groom asks for in December.
₹7,53,635 projected net
✦So what: Every future bet — new store, new category, new city — gets rehearsed here first. The price move earns most of a new store's year-one profit with zero capital.