Attribution
One blended return-on-spend across online and offline revenue.
Blended ROAS by channel
✦So what: Referral and WhatsApp return 9–12× on tiny budgets while Meta sits at 4.2×. Shift ₹1 lakh from Meta to referral incentives and the same revenue costs less than half.
Spend vs revenue
✦So what: Total spend of ₹9.48 lakh returned ₹53.6 lakh — but the mix, not the total, is where the next ₹10 lakh is hiding.
Funnel — view to safe return
Viewed
42,800
Enquired
6,420
15.0% of previous step
Try-on
2,140
33.3% of previous step
Booked
968
45.2% of previous step
Returned safe
941
97.2% of previous step
Offline is included
Every counter order is source-tagged at billing, and each store hands out its own coupon code. That means an ad someone saw on Instagram and paid for in cash at Lajpat Nagar still lands against that ad. Without this tagging, "digital marketing ROI" for a retailer like Laljees is astrology — 58% of revenue never touches a website.